Host Hotel Systems recently opened an office in Barcelona, with the aim of continuing to make “great strides” in the brand's internationalization process. This opening marks the beginning of its expansion into Spanish territory.

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To manage expansion and consolidation in the Spanish and LATAM markets, Host Hotel Systems has hired Maria Ulrich, who has over 10 years' experience in managing international markets for companies in the hospitality and tourism technology sector.

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Her background as commercial director of ReviewPro for nine years and, later, as head of sales for LATAM restaurant solutions at TripAdvisor, are “proven proof of Host Hotel Systems' dedication and investment in Spain”, the company said in a statement.