Host Hotel Systems is renewing itself with a new visual identity focused on people, with a new logo.

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João Freitas, Host's Director of Growth and Partnerships, says that “with over 25 years of history, the technology company is a market leader in the area of hotel software supply, thanks to the daily efforts of our entire team and the trust of our customers, who we want to be ever closer to”. He also adds that “with a market share of around 40% in Portugal, the rebranding reflects the ambition to serve an increasingly digital hotel sector, without forgetting that the focus has to be on the guest”.

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The new image is based on the message “Move beyond expectations” and reflects the dynamics of modernization that tourism is going through. Through the transition from yellowish tones to a vibrant blue and the defined lines that make up the logo, the new brand identity deepens the concept of digitalization, and aims to reinforce the commitments to evolution and rigour that have always been part of Host Hotel Systmes' culture.

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The new symbol represents the prosperity between data science and people “because we believe it's the path to the future,” says João Freitas, adding that “Host also wants to strengthen its presence in educational institutions, where the leaders of tomorrow are to be found.” All the news can be seen from March 16 to 18 at BTL (Lisbon Tourism Exchange), at Stand 3E11 - Pavilion 3.‍