Oaky, a hyper-personalized upselling software, has joined forces with Host Hotel Systems, a company that focuses on digitizing guest experiences, to offer users a free integration between their systems.

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The one-way integration between Oaky and Host allows the upselling software to send personalized emails to all guests who check in, in an automated way. The system also links room availability in real time, directly from the PMS (Property Management System), to ensure there is no overbooking."With continued growth in dynamic markets, we chose Host as a strategic partner because it is a strong leader in Portugal and Brazil. Together, we are committed to creating value for our customers,” says Clément Dénarié, director of partnerships and strategic alliances at Oaky.

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According to Host Hotel Systems, this partnership will enable hoteliers to improve overall guest satisfaction, strengthen the brand experience, expand business distribution and increase secondary revenue. As the integration allows Oaky to access guests' profiles, hotels will be able to make the most of the tool's segmentation features.

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Guests will receive a set of offers that they can exploit to personalize their stay. As a result, they will have a “more rewarding experience and hotels will see upselling revenues grow”.

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“We are delighted to launch our integration partnership with Oaky because we share the mission of developing the best possible solution for our customers. Working together gives us a new opportunity to help hotels generate more revenue and, at the same time, enrich the guest experience,” says João Freitas, Director of Growth & Partnerships at Host Hotel Systems.

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Evidencia Belverde, a hotel managed by Amazing Evolution in Portugal, has already seen “great benefits from working with Oaky and Host”, the companies said in a statement. Since the start of using the upselling platform, by sending emails to guests just before their trip, Evidencia Belverde has seen opening rates of up to 87%. These offers were accessed by 40% of guests and, of these, up to 10.5% purchased a complementary service or upgraded. Looking at September 2021 alone, this automation of upselling before guests arrive has resulted in €1,356 in ancillary revenue.

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The companies argue that this union will help the hotel industry to improve the upselling feature more efficiently and provide guests with an increasingly personalized experience.

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“Oaky makes it easy to sell the right product, to the right customer, at the right time and at the right price. This helps us to add value to each person's stay. It was great to see how guests, both leisure and corporate, responded positively,” says Joaquim Rocha, eCommerce & Revenue Manager at the Evidencia Belverde Hotel.