Host, a company that supplies fully integrated next-generation systems for the hotel industry and has more than 1,700 hotels in its portfolio, has just announced João Freitas as Director of Growth & Partnerships. João Freitas is the former head of Business Development at HiJiffy, where he was one of those responsible for the accelerated growth over the last few years, as well as being a Digital Marketing and Digitalization trainer for Turismo de Portugal.

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The executive's mission is to work on HOST's partnership, sales and marketing strategy, consolidating the brand as an innovator in digitalization and hotel operational solutions.

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“It's a real privilege for me to join a company with a future full of opportunities, new products that are increasingly technologically advanced, new solutions and services in the hospitality and tourism sector. I'm sure we'll be crucial to the recovery of Portuguese hotels,” summarizes João Freitas, director of Growth & Partnerships at HOST.

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According to HOST, the hiring takes place “with the aim of continuing the growth of the business, guaranteeing a service of excellence as has been developed over the last 27 years of activity”. It should be remembered that HOST has been an SME of Excellence for the last four years, as well as being considered the Best Outsourcing Company / Business Partner for Hospitality according to the recent Xénios award promoted by ADHP.‍